We hate marketing.
We're story tellers, consumers, skeptics. In this age of information overload, we understand the increasing importance of marketing, of getting the right message to the right audience at the right time. We've done it for corporate giants and captains of industry. We're done with that. Now we use our skills to help local businesses and non-profits communicate their value and connect to people who need what they have to offer. To us, that's what marketing is all about and with that goal in mind...
We love marketing.
Our Mantra
Businesses exist to help people solve problems.
We believe this at our core. If you help others succeed, you'll succeed. Yes, you'll make money, but you'll also help build a community in which you want to live, and together you'll thrive.
Our Motto
Market like you mean it.
Too many organizations' marketing efforts are either too confusing, too unclear, or too un-inspirational for customers to care. If you've got something to offer, say it loud, say it proud, and then deliver. If that ain't you, we're not your firm.
More About US
Dean Liscum is the founder of Dean Liscum Communications and this-d.com. He's an intellectual nomad. He studied philosophy, mathematics, and literature at the University of Houston. He thought about a life in academia, but then thought better of it and went into computer based training. Distance learning led him into writing, coding, and marketing in such industries as banking and finance, software development, and marketing.
He’s written technical manuals, developed computer base training/e-learning courses, and designed user interfaces before UX was cool. He has run marketing automation systems, developed websites, managed Content Management Systems, set up and run Content Marketing initiatives, blogged, and done his fair share of social media marketing. He’s created strategies, executed strategies, and fine tuned go-to market plans. He’s also helped companies brand, and re-brand, and understand that customer experience is the essence of brand.
The one consistency of his multifaceted career has been focusing on communication. Whether it's telling a story in words or numbers or pictures, or whether it's communicating objectives clearly in computer interfaces or reaching out to people looking to solve a problem through Facebook Ads, he’s always worked to get the right message in the right format to the right people at the right time.
He contracts and consults with an assortment of like-minded, talented individuals, who like to do their own thing.
“Never write an advertisement which you wouldn’t want your own family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out...”